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Featured
2026 She Owns It Socials  (4).png
You're Not Stuck. You're Root-Bound
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What a poll on hair care can teach us about marketingโ€ฆ
What a poll on hair care can teach us about marketingโ€ฆ

What a poll on haircare can teach us about marketing decisions

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Last week to enter NZ Small Business Awards!
Last week to enter NZ Small Business Awards!

final call for award entries!

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Happy first birthday, Gilmour Studios!
Women to Watch, B2B Services, Services
Celebrations, Members
Happy first birthday, Gilmour Studios!
Women to Watch, B2B Services, Services
Celebrations, Members

Celebrating one year of Gilmour Studios!

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Women to Watch, B2B Services, Services
Celebrations, Members
How building collaborative and strategic connections has helped Kate refine her niche and make a difference
Women to Watch, B2B Services, Services
How building collaborative and strategic connections has helped Kate refine her niche and make a difference
Women to Watch, B2B Services, Services

Kate from Inside Matters combined her personal experience, her extensive training and a passion to support others to create a defined niche in wellbeing.

It has been her collaborations and connections that have strengthened her business offer and here she shares how she took Inside Matters into a specialized offer making a real difference.

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Women to Watch, B2B Services, Services
How this web designer deals with imposter syndrome whilst building a biz and life she loves
Women to Watch, B2B Services, Services
How this web designer deals with imposter syndrome whilst building a biz and life she loves
Women to Watch, B2B Services, Services

Leah from Little Biz Online never set out with a plan - now sheโ€™s running a thriving business with her husband as a full time employee as well!

Now her work allows her to build a life that suits her family.

Here Leah shares the highs and lows of building a business - and why networking is one of the best tools in her marketing plan.

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Women to Watch, B2B Services, Services
How lockdowns spurred this bizowner to  flip the switch from โ€œrunning it on the sideโ€ to โ€œ100% committedโ€
Women to Watch
How lockdowns spurred this bizowner to flip the switch from โ€œrunning it on the sideโ€ to โ€œ100% committedโ€
Women to Watch

Meet Linda, who helps businesses that have outgrown DIY branding and design build a brand that looks as professional as the work they deliver.

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Women to Watch
โ€˜As I look back on the past 14 years in business, it wouldn't have been possible without doing some self work.โ€™ How Chrystal turned something she loved into a career
Featured
โ€˜As I look back on the past 14 years in business, it wouldn't have been possible without doing some self work.โ€™ How Chrystal turned something she loved into a career
Featured

โ€˜As I look back on the past 14 years in business, it wouldn't have been possible without doing some self work.โ€™

How Chrystal from Brand Refinery turned something she loved into a career.

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Featured
โ€˜It's a reminder to be unapologetically myselfโ€ฆ That's the energy I try to bring to MATER and to my lifeโ€™ - How Petra built her brand
Featured
โ€˜It's a reminder to be unapologetically myselfโ€ฆ That's the energy I try to bring to MATER and to my lifeโ€™ - How Petra built her brand
Featured

Petraโ€™s journey to lead her business is skincare has been tough - but her positive attitude, the connections she has made, and her sheer determination has driven her brand to success.

Here Petra shares her business journey with us.

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Featured
The Easeful Standard - a Masterclass you wonโ€™t want to miss!
Community
The Easeful Standard - a Masterclass you wonโ€™t want to miss!
Community

Upcoming Masterclass for the SOI community!

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Community
Why writers are increasingly running a business tooโ€ฆ and how to do it well!
Growth, Creative Businesses
Why writers are increasingly running a business tooโ€ฆ and how to do it well!
Growth, Creative Businesses

Writers are increasingly running their own businesses to support book sales - but often without the acumen, experience and learning to do it well.

She Owns It considers the way that authors need support as women in business.

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Growth, Creative Businesses
What a side hustle taught me about focus
Featured
What a side hustle taught me about focus
Featured

Ashlee Sturme didnโ€™t mean to start a publishing house - but as she prepares to launch her fourth and fifth titles, she reflects on the meaning of values in a business and what the lesson of slowing down meant to her.

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Featured
Treat yourself - why we think you deserve a biz box!
Treat yourself - why we think you deserve a biz box!

Why we love to treat ourselves a bizowners!

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How to turn your expertise into consistent clients: A Masterclass to Be in Demand!
How to turn your expertise into consistent clients: A Masterclass to Be in Demand!

Take your learning to the next step with Sarah in her Be In Demand Masterclass

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You are where you're meant to be, right here, right now - why Maja doesnโ€™t just tell coaches how to set up their business
Featured
You are where you're meant to be, right here, right now - why Maja doesnโ€™t just tell coaches how to set up their business
Featured

Maja is a qualified midwife and fertility coach, and lately sheโ€™s been using her experience and knowledge to support new coaches to set up their own businesses.

Maja talks to us about how She Owns It supported her own business journey and how she reminds new coaches to follow their own heart and intuition in the world of business.

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Featured
How alignment, courage and honesty supports Rhondaโ€™s energy and passion as a transformational coach
Featured
How alignment, courage and honesty supports Rhondaโ€™s energy and passion as a transformational coach
Featured

Rhonda has ditched the notion of The Niche in favour of serving humans - and now her work lights her up, supports her wellbeing, and gets her excited each day!

Rhonda shares her business journey and the simple changes sheโ€™s made to ensure her business works for HER!

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Featured
โ€˜Just be brave enough to take the first stepโ€™ - how Sarah built her business by leaning into community and trying new things
Featured
โ€˜Just be brave enough to take the first stepโ€™ - how Sarah built her business by leaning into community and trying new things
Featured

Sarah is a Shopify website expert who supports women in product and service based businesses to grow their ecommerce sales with a growth strategy, ad optimisation, conversion improvements and improve their entire online sales system.

Sarah talks to us about her business journey, how She Owns It has supported her as a businesswoman, and what she would say to you starting your own biz journey.

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Featured
BWOTW: Before we knew it we were business owners, diving into something completely new! - Amyโ€™s story of becoming an accidental (and successful!) business owner!
Featured
Bizwoman of the Week
BWOTW: Before we knew it we were business owners, diving into something completely new! - Amyโ€™s story of becoming an accidental (and successful!) business owner!
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is eco store Earth Mama owner Amy.

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Featured
Bizwoman of the Week
BWOTW: โ€˜A reminder that being strong doesnโ€™t mean you canโ€™t also be compassionate.โ€™ How Apolline is making a difference in a male-dominated industry!
Featured
Bizwoman of the Week
BWOTW: โ€˜A reminder that being strong doesnโ€™t mean you canโ€™t also be compassionate.โ€™ How Apolline is making a difference in a male-dominated industry!
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is Madam Towing owner Apolline!

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Featured
Bizwoman of the Week
How Serena prioritises a people-first culture at work - and why itโ€™s winning
Featured
How Serena prioritises a people-first culture at work - and why itโ€™s winning
Featured

Serena is a bubbly and valued member of the She Owns It community, bringing her energy, expertise and care to our space. As a chartered accountant, she is proud to create a team culture that cares for each other ad their clients with a โ€˜people firstโ€™ ethos.

Serena shares some of her journey and goals as a woman in business and how spaces like She Owns It has supported her personal and professional growth.

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Featured
When your beliefs block your incomeโ€ฆ
Growth, Personal, Purpose
When your beliefs block your incomeโ€ฆ
Growth, Personal, Purpose

Lisa Tregenza delivers a masterclass in breaking through our own belief systems for business growth.

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Growth, Personal, Purpose
BWOTW: โ€˜I can also plan and worry and overthink like Iโ€™m training for the gold medal in cerebral gymnastics.โ€™ How Dionne used magnesium to change her life and build a business
Featured
Bizwoman of the Week
BWOTW: โ€˜I can also plan and worry and overthink like Iโ€™m training for the gold medal in cerebral gymnastics.โ€™ How Dionne used magnesium to change her life and build a business
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is Salt & Oil retailer Dionne Stroebel.

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Featured
Bizwoman of the Week
BWOTW: Why you donโ€™t need to hustle harder - and how Louise can help you get clarity instead
Featured
Bizwoman of the Week
BWOTW: Why you donโ€™t need to hustle harder - and how Louise can help you get clarity instead
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is email marketing specialist Louise!

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Featured
Bizwoman of the Week
BWOTW: The day I tin-foiled an entire living room taught me something important about business (and other lessons from Sally!)
Featured
Bizwoman of the Week
BWOTW: The day I tin-foiled an entire living room taught me something important about business (and other lessons from Sally!)
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is confident websites expert Sally Tudhope!

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Featured
Bizwoman of the Week
BWOTW: How this serial entrepreneur changes the everyday life of parents
Featured
Bizwoman of the Week
BWOTW: How this serial entrepreneur changes the everyday life of parents
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is confident eating specialist Judith.

Her books and programmes support parents to help fussy eaters.

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Featured
Bizwoman of the Week
โ€˜When you trust your team and lean on experts, you free yourself to focus on what you do best and what moves the business forward.โ€™ -How Michelle built her successful business by working with others
Featured
โ€˜When you trust your team and lean on experts, you free yourself to focus on what you do best and what moves the business forward.โ€™ -How Michelle built her successful business by working with others
Featured

Meet Michelle from The Accounts Department Ltd, whose unbeatable business advice is, โ€œMy advice to anyone starting out? Donโ€™t be afraid to delegate and invest in the right people early. It might feel hard at first, but itโ€™s the difference between surviving and thriving.โ€

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Featured
BWOTW: How some bright lippy gave this fertility coach permission to stand up
Featured
Bizwoman of the Week
BWOTW: How some bright lippy gave this fertility coach permission to stand up
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is Maja, an infertility coach and mentor from Invercargill.

Maja shared some of her journey and goals as a woman in business and how spaces like She Owns It has supported her personal and professional growth, in our community.

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Featured
Bizwoman of the Week
How Coni started a photography movement and launched a successful membership
Featured 2
How Coni started a photography movement and launched a successful membership
Featured 2

, LensLife is more than just a photography community - itโ€™s a creative movement for people who find joy and meaning behind the lens. Founded by Coni Flores, professional photographer and educator, LensLife was created to give photographers of all levels a space to learn, grow, and connect - without judgment, pressure, or competition.

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Featured 2
Why Tiffany says you need to own your list - and how she can help you do it!
Women to Watch, B2B Services
Why Tiffany says you need to own your list - and how she can help you do it!
Women to Watch, B2B Services

In a world of AI and information overload on social media, Tiffany works to help businesses stand out. Email lists are an asset for your business (unlike social media, which you donโ€™t own) so making it work for you can help you achieve your sales and engagement goals.

Tiffany loves supporting women in biz with their email strategies so they can get results - read more about how her work can support your business.

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Women to Watch, B2B Services
BWOTW: โ€˜When your nervous system settles, your truth rises.โ€™ How Lisa supports women to step into their business success
Featured
Bizwoman of the Week
BWOTW: โ€˜When your nervous system settles, your truth rises.โ€™ How Lisa supports women to step into their business success
Featured
Bizwoman of the Week

This weekโ€™s Bizwoman of the Week is empowerment and transformational coach Lisa!

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Featured
Bizwoman of the Week
I’ll admit the looming pressure to do more and be more for my biz is always there. But then I look at my wee ones faces, and it’s like a slap in the face of hustle culture. 

Their eyes say simply ‘look at me mum, I’m here, ri
๐Ÿ™Œ Meet @dr_nicola_cann , the Kiwi Sleep Psychologist helping transform lives through evidence based, psychologically grounded support. 

One of the latest incredible Kiwi women to join us on the She Owns It Directory, it’s an honour to have an
LOVE this ๐Ÿ˜ฎ Natalie Tuckwell hit her breaking point while juggling four children and a growing social media business, watching her health deteriorate as she tried to do it all herself ๐Ÿ˜ข

Her solution- hiring Filipino Virtual Assistant Kim- didn&rsq
Can we start NORMALISING the Messy Middle and *๐Ÿ˜ฑ* actually seeing the beauty of it?! 

You don’t change your life by staying still. 
You don’t make progress without taking a risk.

And you WILL fail 
And feel like you can’t 

^^ Th

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