We’re a community of Kiwi women embracing the Messy Middle

Bye bye bro marketing and toxic hustle. Yes we work hard but we've tossed out the rulebook that says success only comes one way.

Instead, we’re building businesses that honour our lives, supporting ourselves, each other and our communities as we go.

Together, we’re on a mission to #LiftEachOther, build profitable, impactful businesses and make meaningful change in the world.

35,000+

Engaged Members across our Facebook & Instagram Communities

5,000+

Readers of ‘Messy Business’ our regular biz & community newsy written by our Founder Rach

100’s

Of events each year- from Virtual Co- Working to local Member Meetups, get connected to people who’ve got your back in biz

Because Messy is
a Mindset…

Being MESSY in business doesn't mean you lack value or can’t build momentum and grow...

It means you give yourself grace as you work for being human, for making mistakes and for not being ‘there’- yet.

So that you can start seeing the truth- you ALREADY ARE a success, warts and all. And the world deserves to meet you.

  • Momentum over perfection

    Because progress creates opportunities that perfectionism never will.

    MESSY businesses take messy action today knowing it unlocks growth tomorrow

  • Experimentation over fear of failure.

    MESSY Businesses work with playful curiosity, asking "what did I learn?" instead of "why doesn't anything work?" - turning fear of failure into pathways to growth.

  • Self identity over copycat syndrome. MESSY businesses don't hide behind cookie cutter templates or constantly check competitors for inspiration.

    Instead, you embrace your unique story, voice, quirks and journey as your greatest business asset- creating your own Unique Approach that forms the heart of your brand and simply can’t be replicated

  • Small Steps over Overnight Success.

    MESSY business owners don’t sit around wishing overnight success would ‘just happen’ or waiting for their vision board to magically manifest itself.

    Instead, they think big but act small- setting consistent, achievable next steps that create opportunities, building genuine confidence and results over time 

  • You Come First over toxic hustle.

    MESSY businesses don't sacrifice wellbeing for success. Instead, they prioritise the human at the helm, honouring your energy, needs, boundaries, relationships and joy- creating a business that serves your life, not the other way around. 

Why join?

  • Each profile has prominent links with calls to action to visit your most valuable websites and social platforms

  • Who want to know more about you and what you sell

  • Tell your brand and personal business story to a nationwide audience who want to buy from small business owners they know, like and trust

  • Get found by event hosts, corporates, sponsors, podcast hosts, media and other businesses seeking to collaborate with, hire and promote NZ women in business

  • Your profile page is optimised to appear in search results when someone is looking for your personal name or business

  • Of independent business owners who support each other, buy from each other and work together to raise the profile of, impact of and lives of Kiwi women.

Here’s the thing- the real magic happens in the Messy Middle—that gloriously uncomfortable space between starting and finishing where you experiment, pivot, learn…

..and sometimes want to hide under your desk with a block of chocolate 🫣.

So if you've ever felt like you're doing business "wrong," watched others sprint ahead while you second - guess every step, or wondered why business success feels easy for everyone but you - pull up a chair. There's chocolate.

You just found your messy crew.

Let’s grow together

Apply now to be part of our community working together to make life better for women in business:

Media + Other Cool Stuff

“1100 women entrepreneurs gain digital marketing skills.”

NZ Business reports more than 1100 women entrepreneurs have gained valuable digital marketing skills thanks to a partnership between She Owns It and Facebook.​

The World Bank Report on Gender Equality Laws looks specifically at how women's employment and entrepreneurship choices are affected by legal gender discrimination, and notes that NZ is lagging behind. Rach shares her view with the NZ Herald.

Rach shared the She Owns It journey from frustration to Facebook Group to thriving Membership with Next Magazine.

NZ Prime Minister Jacinda Ardern and Facebook COO Sheryl Sandburg present each other with matching gifts made by NZ artists, including one who's whānau business was nominated by She Owns It

When Spark reached out to connect with an inspirational wāhine to share their story and empower staff to #PressforProgress and be gender inclusive we put forward one of our Members, who spoke in front of 300 people on International Women’s Day.

Rach talks with Stuff about why women leave corporate and turn to entrepreneurship, and what they really need by way of support.

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