Welcome to She Owns It (V7.5)
The Evolution of She Owns It: A Labour of Love
Have you ever had a dream, one you just couldn’t shake, but found yourself spinning your wheels when it came to actually making it happen? In the early days of She Owns It I had an idea for a membership that would support Kiwi women in business, a passion to help others, but for a long time - even though we had momentum and hundreds of Members- to me it didn’t truly work.
Speaking at our Launch party back in 2017 ✨
When I first thought about creating a space for women in business, I envisioned a supportive community- somewhere women could share struggles, swap advice, and cheer each other on. And while that was beautiful (and very needed), over time I realised that something was missing. Connection serves a great purpose. We need empathy fuelled spaces that foster self belief and make people feel valued- even if their business are tiny or not yet ‘successful.’
But we also need results. As someone who’s struggled to take action and stay focused in the past, I know firsthand how easy it is to get stuck, dreaming big but staying in the same place for way too long.
“As someone who’s struggled to take action and stay focused in the past, I know first hand how easy it is to get stuck, dreaming big but staying in the same place for way too long.”
I experienced this in my first business- struggling to grow and staying with it far longer than it felt exciting or aligned, simply because I didn’t know another way ahead. Plus, I was too embarrassed to ask for help, scared of revealing that what I’d created wasn’t working very well.
I see this in so many of the women in She Owns It too. They’re motivated, they know what they want, but actually making it happen? That’s the hard part. And without knowing how to do that, it’s easy to feel like you’re stuck in place, watching time, sales and self belief pass by.
A Personal Journey too
Me, with a smile but actually feeling pretty miserable pregnant with my 3rd during the first Covid lockdown.
Of course, over the past 7 years I’ve been through a personal journey too.
During that time I’ve dropped the ball so many times, pivoted, changed focus, questioned myself, my abilities, stopped, started, flip flopped and procrastinated- and often, given myself a pretty tough time about it all.
All the while though, I was also studying.
Not just the ‘how to’ of making an online business actually work.
But how to my make LIFE work. How to find myself again. How to build my confidence back and start showing up for myself and my dream again.
And trying to uncover what is this THING that doesn’t feel right to me? Why have I stopped feeling good about inviting people in to my world with She Owns It?
And eventually, I came to thinking, what’s actually NOT working about this for me?
Because I’m not just the founder of this space. I’m also a part of this community. And the struggles I go through are so often representative of what YOU might be going through as well.
And that’s when I recognised what it was.
Community, being a part of something, opportunities for brand awareness and learning are all amazing.
But the biggest thing that holds me back is my ability to take consistent intentional action to grow my business.
“Community, being a part of something, opportunities for brand awareness and learning are all amazing. But the biggest thing that holds me back is my ability to take consistent, intentional action to grow my business.”
I’m talking about those dial moving actions that lead to sales but are sometimes quite HARD to do- so we avoid them:
➡️ Like sending that email
➡️ Creating that content
➡️ Holding that event or following up with a customer
I want momentum. I want energy. I want the results I’m getting to actually reflect the desire I have to succeed.
NO-ONE is going to create that for me. If I want this, I have to show up differently.
I have to challenge myself, over and over again, to:
➡️ Remember my value and the value of my offer- and do not let doubt (my own or anyone else’s) dull my vision
➡️ Express this value more frequently to my community so I can make more sales
➡️ Get comfortable with failure and brush off, get curious and TRY AGAIN!
And I realised, this was it.
I wanted She Owns It to be a space where together, we can create those outcomes for each other.
So, with my ‘be prepared to fail’ hat on, we tried something new- and it worked.
Introducing: The She Owns It Growth Dashboard & 🚀 Mission of the Month 🚀
As we prepared to relaunch our website, we refined the back end of our Membership to include something new. We added a Growth Dashboard - an all in one platform where you can capture your business development goals in one place. You can reframe your vision, set (more powerful) goals, prioritise them and track your progress.
And because we know goals without action don’t work- we added in a dose of community magic with our new, signature challenge- 🚀 Mission of the Month 🚀.
With Mission of the Month, every month we invite you to reflect on your (more intentionally, cleverly crafted) goals, and choose just ONE dial moving goal for the month to work on. We share our goals with each other, and with a HEAP of empathy, self reflection, courage and self belief, together we work towards those goals, win, fail, learn and have so much fun together doing it!
And this is what happened:
So, I’d realised that for me, a powerful membership wasn’t just about fostering a sense of belonging (though that’s still at the core) and helping people get visible - it’s also about creating a space of momentum that truly helped women move the needle in their businesses.
It’s about offering the tools, strategies, and accountability to help you take intentional, powerful steps toward a dream that really light you up- and stay the course when things get tough.
Because if there’s one thing I’ve learned on this journey- it’s that the MAGIC is in the Messy Middle.
You don’t need to wait 2 years, 1 year, 6 months or even 1 WEEK to start feeling more in control of your business results.
You can do that today through the actions you take.
And THAT’S the huge shift I’ve made that I want to help you make too. And look, it doesn’t happen overnight. YOU WILL FAIL.
And that’s why 🚀 Mission of the Month 🚀 is so powerful. Because every month we get to:
➡️ Create space to decide what result we actually want
➡️ Start over with a new dial moving, intentional mission
➡️ Win or fail- either way we get to reflect, learn and grow with support from others levelling up too
and get out of our own heads!
What She Owns It Looks Like Today
Today, She Owns It has grown into something I’m so proud of. We’re not just a membership—we’re a movement of women taking action, creating momentum, and building businesses that actually feel good to run. Here’s what that looks like:
Accountability & Action: Our Virtual Co-working Sessions, 🚀 Mission of the Month 🚀 and mentoring are designed to keep you moving, even when things feel tough.
Community & Connection: Yes, community is still at the heart of what we do. Daily connection and momentum through our groups, Virtual Co-Working, Meetups are all still on the agenda and you get a SOI Support Squad when you enter Mission of the Month 💕
Brand Awareness: If you’re all about getting visible and making sales, we’re here to help you get in front of an engaged new and fast growing audience. Our Directory, weekly Marketday and Facebook Groups are the places to get seen, get noticed and build brand awareness for your business.
Personally, I’ve let go of the pressure to host networking events (other than Member Meetups) for now. One of the core ideas behind She Owns It was that not everyone can make it to those, WANTS to go to them or is in the right area. With the online space as it is, it presents a DAILY opportunity to connect and build brand awareness- THAT’S why my focus is on helping you tap into.
For bigger events, I think it’d be really fun for us to start partnering with networking event businesses to host groups of SOI women. Maybe even sponsor them or promote their events to our community in exchange for a small discount for SOI women to attend.
There are SO many great ways we can work together- and we need to.
Who We’re Here For
She Owns It is for women like you and me—women who have big dreams but struggle to take the consistent, focused action needed to bring them to life. Maybe you’re feeling overwhelmed, unsure of where to start, or you’ve been stuck in the same place for far too long. You know you’re capable of more, but the day-to-day grind has you bogged down. We get it. And we’re here to help.
Why We Love Our New Look
With all this growth and evolution, it felt like the perfect time for a rebrand. Our new look? It’s fresh, bold, and so aligned with where we are now and where we’re going. It’s not just a facelift—it’s a reflection of the energy, passion, and focus that She Owns It is all about.
This brand isn’t just for us—it’s for you, and for every woman who’s ready to step up, take action, and finally bring her business dreams to life. We’re obsessed with it, and we can’t wait for you to experience all that’s to come.
What’s Next?
I’ve learned that building a business is about more than just having the vision—it’s about showing up, taking action, and staying accountable, even when it’s hard. That’s what She Owns It is all about now. If you’ve been feeling stuck, overwhelmed, or unsure of the next step, this community is for you. We’re here to support you, guide you, and most importantly—help you take that next action step towards the business (and life) you’ve been dreaming of.
Join us and see what happens when you start saying yes to focused action and forward momentum. You’ve got this, and we’ve got you.