From working at home with 2 kids to multiple business award nominations, North-Auckland business owner Margriet O'Reilly is an inspiration to New Zealand women in business.
Together with a team of 5, Magriet and her husband run the industry-leading boutique printing company Pinc. She always knew that she wanted to be a graphic designer, and has about 14 years experience to her name. Over time, she re-branded and became the designing, foiling, determined business woman that she is today!
She lives in the Hibiscus coast with her husband, 2 kids, a small petting zoo (complete with alpacas), and she is this month's She Owns It success story!
Firstly, we want to know who YOU are! Tell us three things everyone needs to know about you
I LOVE what we do. I love working with other passionate people. I love quality working relationships with suppliers and clients. Yes, that’s all work related, lol. Something not work related is that we live in paradise here- we’re in our forever home and never moving 😊
So tell us a bit about your business!
Pinc is a boutique graphic design and print business based in Silverdale on the beautiful Hibiscus Coast. We love collaborating within our industry – we love working with other designers and with other printers, and we are huge on collaboration over competition.
We're known for our hot foil stamping, and love pushing the limits of what we can create to go above and beyond.
You’ve been running Pinc for 14 years now (and foiling for about 4). How did you get into it originally?
I knew I wanted to be a graphic designer when I was in high school. After finishing my degree I built my graphic design business up on top of a full time job, which then became part time and I quit the other job entirely just before my son was born (he’s 9 now).
I was doing well and happy with 2 little kids at home when we got a call from a guy wanting to sell his foiling machines because he wanted to retire.
I was like nope! I’m small, I work from home, I have 2 pre-schoolers – I don’t want a warehouse full of machinery and he said he worked from home in a single garage … 4 years later and both kids are in school, we run 2 units in Silverdale Street and are a team of 5!
Who do you serve? What gets you out of bed in the morning?
I love what we do – we get to work with some amazing people and make some really cool work that is being recognised within our industry which is a huge compliment.
What has been the most challenging part about running Pinc so far? How did you feel when you first started out?
We have really struggled to cope with demand for our services. We have had a really hard time finding the right team to work with us here at Pinc and not having the help we needed has made for some hard days.
People annoyed with slow replies – we were doing our best of course, but it has been hard to manage expectations around time frames. We had 2 new people start this month (November 2019) and they are amazing, so when they settle in things will settle down and improve, and we can find our rhythm again.
When we first started out? We felt good. Excited. We have a lot of support – my parents both ran their own businesses and my mum is an accountant, so we have a lot of advice and expertise available to us.
You’ve been a part of the She Owns It Members’ Club for ages now- what’s your favourite part of being a member?
The people. The wonderful, kind, supportive people who make up the group are what make it special.
What originally made you decide to become a member? What's your vision for Pinc now?
I was more than happy to support Rachel and pay the yearly fee to keep the group going because it was such an amazing sounding board/support network of like-minded women.
I could 100% see the value in it very early on.
I want to remain small/boutiquey but grow our team to maybe 7-8 in total across production and design roles. I want to focus on the specialty work and continue to grow our brand as the go-to place for top quality, high end print work.
What is the biggest accomplishment you’ve had in your business since becoming a She Owns It member? What results have you achieved that you are super proud of?
We have gone from a mum at home with 2 kids to a team of 5 running 2 units. We’ve been in 12 magazines, we were a finalist for Best Emerging Business at the Westpac business awards. We’ve been nominated for the New Zealand Printer Power 50 twice and been a finalist in the Emerging 20 this year. We have met some amazing people along the way and are excited for 2020!
Lastly, what advice do you have for women who are just starting out in business? What advice would you give your past self?
Don’t be scared to try things. Ask for help when you need it. Have a good support network (join the member’s group, hehe!) Be authentic to yourself and your values. And remember why you started whatever it is that you’re doing. What advice would you give to my past self? Screen who you bring into your team better 😉