How do you feel about the rise and rise of AI when it comes to your business?
My guest today, Kate Wright, can tell you that you do NOT need to be scared of AI and instead, how to embrace it. In fact, Kate started AI marketing platform Brainbay.io knowing NOTHING about AI. She dived headfirst into exploring it's use for small businesses and found it harder to use than it should be.
So, together with her friend and Co-Founder, this incredible business owner, mentor, coach and mum launched Brainbay.io- to much excitement inside our Membership! Today, she's committed to teaching business owners how to harness the power of AI to make their life easier.
I can't wait for you to hear her full story, be inspired by her career and learn how YOU can follow in Kate's footsteps and become and AI pro in this episode of Stories of Our Sisters:
A problem to solve
It all began when AI started buzzing, and Kate, just like many of us, got curious. But here's the twist - unlike most of us (including yours truly), when Kate hit roadblocks and frustrations, it only fueled her curiosity further! She decided to dive headfirst into all those new AI platforms, figuring out what worked and what didn't.
Then, one day, her friend and Co-Founder had a brilliant idea: "Let's create AI software that actually makes sense for regular small business owners!" Kate was all in. They worked their tails off, and after a whirlwind of effort, Brainbay.io was born. The launch was a total blast, with small business owners cheering them on and singing praises because finally, they were free from the confusing Chat GPT madness.
Now, the AI world moves faster than a cheetah on a sugar rush, and Kate doesn't have a crystal ball to see what's coming next. But you know what? That's the beauty of it! It's a wild ride, and Kate's journey with Brainbay.io is like a masterclass in staying agile. So, the next time you're itching to bring your dream to life, remember Kate's story. It's a reminder to move swiftly, let go of the quest for perfection, and have faith in the awesomeness you're about to unleash on the world! 🚀✨
The fear factor
Let's dive into the AI fear factor. People out there often think AI is going to stage a world takeover, but here's the deal - in Kate's view, it's just a fancy prediction machine. It knows loads of language, sure, but it's not got a brain or feelings. It won't tell you, "Hey, I've got your back today." Nope, it's just a predictive model, like a calculator that's really good at guessing what comes next.
The tricky part is, it's hard not to picture it as a person. I mean, it even says "please" and "thank you." It's like, we're all being polite, just in case it takes over, and we want to be on its good side.
But the danger in AI really lies in who is using it. It's just like Google in that respect. If you're asking it for information you know you shouldn't be asking it for, and it you 'trick' it (it can be done) into giving you that information, than yes, it can be a force of danger.
Bottom line? AI might be smart, but it's not thinking or scheming. Remember, it's just a prediction machine doing its thing. 🤖🚀
The Brainbay Factor
During our chat with Kate, I got an exclusive behind-the-scenes tour of Brainbay, and let me tell you, it's seriously cool in there! Now, we all know the classic struggle with Chat GPT: figuring out the right prompts to get the best results. It's like trying to find your way in the dark.
But guess what? Brainbay sweeps all those troubles away. All you have to do is plug in your brand data once – your products, your dream customer, their pain points – and voilà, Brainbay starts serving up custom-made content for various platforms.
But wait, there's more! It's got these awesome personalities you can choose from – like 'the Savvy Co-Worker' or 'the Surfer Dude.' So you're not just getting content; you're getting it in your own unique voice every single time. How amazing is that? 🌟🤖
Another great thing about Brainbay is that it's a freemium model which means you can sign up and test it before you invest! So you can create your account, input your business info (it's a simple, easy to use interface) and test asking it to create some sample content for you.
Brainbay can help you do anything from:
* writing product descriptions
* rewriting your about page in a different tone
* creating email sequences
* event promotional emails
The uses are endless! You can create your free account here.
Congratulations Kate and we can't wait to hear how your Brainbay journey continues!