Happy April my friends! If you've got a business no doubt you've been told to 'grow your email list' and release a freebie!' Which is great in theory but what if: * It just feels like another 'thing' on the to do list that won't make sales * You don't know what freebie to offer * You have a freebie and/ or a list and it isn't making any difference! If that sounds like you, read on. Because today I'm going to to dive to why it's so critical you focus FIRST on your email list (before social media, before PR or Facebook Groups or ANY kind of visibility strategy) and how to get started quickly and easily. Plus, inside She Owns It Membership this month we're holding a No Freebie List Building 'Get It Done Day' where I'll be guiding you LIVE step by step through how to easily attract new sign ups to your list on autopilot (without having a freebie or running a challenge or creating a quiz!). You can join us for just $37 a month here. Until then, grab your favourite cup of coffee (or tea!) and let's dive into why building your email list is an absolute game-changer! Why building an email list is a MUST do1. Direct Connection with Your Community Picture this: you've got a fantastic new product or service ready to launch, and you want to shout it from the rooftops. With an email list, you've got a direct line to your community—no algorithms or social media gatekeepers standing in the way. You can share your exciting news, promotions, and updates straight to their inbox, where they're more likely to see it and take action. 2. Personalised Relationships Building a business is all about building relationships, right? Well, your email list is your secret weapon for nurturing those relationships on a personal level. You can tailor your messages to resonate with different segments of your audience, whether they're longtime loyal customers or brand-new subscribers. By showing that you understand and care about their needs, you'll earn their trust and loyalty in return, increasing word of mouth marketing and sales. 3. Boosted Sales and Conversions: At the end of the day, we're all here to make sales and grow our businesses. And guess what? An email list is one of the most effective tools for turning leads into paying customers. With strategic email campaigns, you can guide your subscribers through the buyer's journey, from discovery to purchase and beyond. Whether you're running a flash sale for your ecommerce store or offering a limited-time discount on your coaching services, your email list is where the magic happens.
Top list building strategies to use in 20241. Know Your Audience Inside and Out Before you dive into growing your email list, take some time to really understand who your ideal audience is. What are their pain points, interests, and preferences? The better you know them, the more effectively you can tailor your email content to resonate with them. We talk about this inside She Owns It Membership a lot and have some powerful free resources to help you tap into who your ideal customer is and how you can speak to and stand out to them. 2. Create Irresistible Lead Magnets Businesses in 2024 are doubling down on creating irresistible lead magnets to draw in potential subscribers. These lead magnets, whether it's a free e-book, a discount code, or an exclusive webinar, are carefully crafted to offer immediate value and solve a specific problem for their target audience. By providing something valuable in exchange for an email address, businesses can rapidly grow their email lists with engaged and interested subscribers. Inside the Membership we have workbooks to help guide you step by step through crafting a powerful, high converting freebie, and our training this month will help you unlock more sign ups even if you don't even HAVE or WANT a freebie! 3. Collaborate with Industry Partners Everyone says to 'collaborate' to grow but what does that mean? Collaboration can be a powerful tool for list growth. By partnering with other businesses or influencers in your industry, you can tap into new audiences and expand your reach exponentially. You could run joint webinars, co-host events, or collaborative content campaigns to leverage partnerships to grow your email lists faster. By cross-promoting each other's lead magnets you're able to attract highly targeted subscribers who are genuinely interested in what you have to offer. It's a fun strategy to draw more new eyes into your world! Your email list is your secret weapon for building relationships, boosting sales, and taking your business to new heights in 2024. It's time to harness its power and watch your dreams flourish. Ready to get started? Let's do this! 🚀
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