She Owns It Success Path
Congratulations for taking this massive step towards growing your biz! It's our dream that NZ's the best country in the world to be a woman in business.
It's my mission to bring that dream to life by helping you blast your biz goals- with a smile on your face, money in your pocket and a country of biz besties cheering you along 💥.
It all happens using the She Owns It Success Path
Consider this your guiding light to growth! You get:
• a clear step by step action plan of what to work on when in your biz
• an ever growing resource library to help you learn how to do it
• a means to make it happen using the power of our community!
Let's dive in!
Your Action Plan
Sometimes the hardest thing is knowing what to work on when. Your Action Plan will give you clarity and focus and allow you to let go of things you don't need to be working on right now.
Your Action Plan
Often when people aren't getting results with their marketing or sales it's because they need stronger foundations in their biz.
If you get steps 1, 2 and 3 right, your marketing will be SO much easier and you'll naturally attract your ideal customers. It's normal to go backwards to go forwards so don't hesitate to head back to step 1 if you need to!
*We're currently building our resource library to cover all these topics! If you can't find anything in the Resource Library to support your topic, please post in the Facebook Group and ask me. I'll point you in the right direction!
DEFINE YOUR PROMISE
What is your unique offer and who is it for? Tap in to your special sauce and you'll find marketing your biz SO much easier. It'll save you time and marketing spend and feel so good!
⋒ Define your ideal customer
⋒ Uncover your point of difference
⋒ Craft your vision, mission and values
DEVELOP YOUR CUSTOMER SUCCESS PATH
Your brand is starting to come to life! You know your unique offer. You know your message and it pops with personality. Now, let's delight your customers with a beautiful experience! They'll tell everyone about your business and save you time, marketing effort and money. Getting this right is a savvy step for fast, fun growth!
⋒ Plan your products and pricing
⋒ Create your Customer Success Path Strategy
⋒ Your customer onboarding experience
⋒ Create a referral machine
⋒ Design your website, optimise for SEO
⋒ Create your first lead magnet
⋒ Set up your email and welcome sequence
GROW YOUR AUDIENCE
You have a clear system to nurture and convert customers when they find you- woop woop! Time to get clever and attract free leads to your business using organic marketing strategies.
⋒ Create a simple, 1 page organic marketing plan
⋒ Create and optimise your social media accounts
⋒ Write 3-4 pillar blog posts that lead to conversions
⋒ Create content that drives your ideal customer into your Success Path
SCALE YOUR RESULTS
You can see your systems working! New, free leads are finding you on social media, entering your Success Path and becoming customers! It's time to elevate your results using paid advertising.
⋒ Setup your ad strategy
⋒ Run your first ads, retargeting
⋒ Working with paid influencers
Dive in to the Resource Library
If you're on a bootstring budget and can't afford to outsource, don't worry! I've been there too and I want you to know that it IS still possible to build a stand out brand and successful business DIYing it. You've never had better access to resources, so as long as you have a growth mindset, you've got this!
In my early biz career I got so caught up in learning and because I was doing it on my own, there was no one there reminding me to apply my knowledge. I bet you know more than you think! It's time to lean on our community to help you take action, overcome roadblocks and GET THINGS DONE!
The Members who get the most back from this community are the ones who show up! These events are designed to give you the support, accountability and community you need to take step by step daily action in your biz.
This is your gentle encouragement to show up for yourself and your biz and join in!
Here are the events we hold- It's hard to find them sometimes in the Facebook Group so we send regular emails out letting you know what's coming up:
⋒ Daily Themes (in the Facebook Group)
⋒ Virtual CoWorking - comment and like this thread to get updates and join us!
⋒ Local Meetups for connection, peer support & friendship
⋒ Goalathon (Monthly)
⋒ Live Q and A with Rach & guests (Monthly)
⋒ Online Mixer Party (Monthly)
⋒ 90 Day Planning Workshops (March/ June/ Sept/Dec)
⋒ Challenges - Ad hoc visibility challenges to help you up your social media game!
Sounds awesome Rach, get me started!
Ok let's do this. Here's how:
1. Make sure you're signed up to the Facebook Group
2. Decide where you're at on your Action Plan, then dive into our Resource Library to build your knowledge. Can't find the info you need? Ask me in the Facebook Group!
3. Remember to get involved in our events. These are your chance to connect with your community but also to get accountability taking action and my eyes on your biz for direct support. All you have to do is show up.
And don't worry.
We've all been there.
Sometimes you won't meet that target. Sometimes you won't achieve that goal. What we aim to do is embrace our fears and our learning, keep trying- and surround ourselves with a crew who believe you can do this (sometimes more than you may believe it yourself!).
So let's crack to this together. Let's grow your biz, support each other, have more fun and make NZ the best lil' country in the world to be a woman in business 💥.
With love and biz building vibes