She Owns It Success Path
It all starts here. Get your profile completed to activate your Directory listing and/ or Shop page. This gets you in front of our audience now plus the chance to be showcased across our platforms and get your products in our digital Mini Mag 🙌🏼.
Sometimes the hardest thing for us solo biz owners is knowing what to work on when. The first step to getting rid of that overwhelm is to stop. Reflect and get savvy about what to work on now, and what can come later.
Use our Growth Guide to help you decide the most impactful next step forward for you, then dive into the Resource Library to access the learning you need to make it happen.
Your Growth Guide
Often when people aren't getting results with their marketing or sales it's because they need stronger foundations in their biz. If you get steps 1, 2 and 3 below right, your marketing will be SO much easier and you'll naturally attract your ideal customers. It's normal to go backwards to go forwards so don't hesitate to head back to step 1 if you need to!
DEFINE YOUR PROMISE
What is your unique offer and who is it for? Tap in to your special sauce and you'll find marketing your biz SO much easier. It'll save you time and marketing spend and feel so good!
⋒ Define your ideal customer
⋒ Uncover your point of difference
⋒ Craft your vision, mission and values
DEVELOP YOUR CUSTOMER SUCCESS PATH
Your brand is starting to come to life! You know your unique offer. You know your message and it pops with personality. Now, let's delight your customers with a beautiful experience! They'll tell everyone about your business and save you time, marketing effort and money. Getting this right is a savvy step for fast, fun growth!
⋒ Plan your products and pricing
⋒ Create your Customer Success Path Strategy
⋒ Design your website, optimise for SEO
GROW YOUR AUDIENCE
You have a clear system to nurture and convert customers when they find you- woop woop! Time to get clever and attract free leads to your business using organic marketing strategies.
⋒ Create a simple, 1 page organic marketing plan
⋒ Create and optimise your social media accounts
⋒ Write 3-4 pillar blog posts that lead to conversions
⋒ Create content that drives your ideal customer into your Success Path
SCALE YOUR RESULTS
You can see your systems working! New, free leads are finding you on social media, entering your Success Path and becoming customers! It's time to elevate your results using paid advertising.
⋒ Setup your ad strategy
⋒ Run your first ads, retargeting
⋒ Working with paid influencers & getting PR
Support + Community
It's time to wrap yourself in your new warm blanket of peer support, connection and expert advice so you can start making things happen in your biz.
In our community we encourage you to share your worries and your wins and take part as we hold interviews, give each other tips and prop each other up as we build our businesses.
I love to personally welcome you in and help you feel at home- and I can't wait to hear some more about you, your biz and your journey so far. See you there!
Our community is so much more than just a Facebook Group!
We hold all sorts of events and you are warmly invited to get involved in any that make you feel excited!
Our events are listed in our Facebook Group Event Calendar, but we also send regular email reminders about what's coming up. Here's some of the events we've held in the past and will be holding again soon!
⋒ 90 Day Planning Workshops (March/ June/ Sept/Dec)
⋒ Daily Themes (in the Facebook Group)
⋒ Virtual CoWorking - comment and like this thread to get updates and join us!
⋒ Connect with your local Members for Local in person Meetups & friendship
⋒ Live Q and A's with Rach & special guests
⋒ Challenges - Visibility challenges to help you up your social media game
⋒ Group Giveaways- Collaborate with our crew on a giveaway for shared reach!
Sounds awesome Rach, get me started!
Ok let's do this. Here's how:
1. Get your profile updated
1. Make sure you're signed up to the Facebook Group
2. Decide where you're at on the Growth Plan, then dive into the Resource Library to build your knowledge. Can't find the info you need? Ask me in the Facebook Group, we're adding to our resources all the time!
And don't worry.
Sometimes you won't meet that target. Sometimes you won't achieve that goal.
This is about us helping you get off that hamster wheel of repeating the same mistakes over and and over (we've all been there) and instead, leaning in to support so you can change the record, and make step by step progress.
So let's crack to this together. Let's grow your biz, support each other, have more fun and make NZ the best lil' country in the world to be a woman in business 💥.
With love and biz building vibes