She Owns It Success Path
Consider us your new foundation for success. Share your worries and your wins with us. Ask us for help. Support others. You'll find your confidence grow, your know how improve and new energy to prop you up as you build your biz.
All you need to do is take the first step to join us in the Facebook Group. I love to personally welcome you in and help you feel at home- and I can't wait to hear some more about you, your biz and your journey so far. See you there!
Here are the events we hold- we also send regular emails out letting you know what's coming up:
⋒ Monthly Goalathon
⋒ 90 Day Planning Workshops (March/ June/ Sept/Dec)
⋒ Daily Themes (in the Facebook Group)
⋒ Virtual CoWorking - comment and like this thread to get updates and join us!
⋒ Local Meetups for connection, peer support & friendship
⋒ Live Q and A with Rach & guests (Monthly)
⋒ Online Mixer Parties - Ad hoc
⋒ Challenges - Ad hoc visibility challenges to help you up your social media game
Sometimes the hardest thing for us solo biz owners is knowing what to work on when. The first step to getting rid of that overwhelm is to stop. Reflect and get savvy about what to work on now, and what can come later. Use this stage to pinpoint we're you're at right now and create an Action Plan for you best path forward.
Your Action Plan
Often when people aren't getting results with their marketing or sales it's because they need stronger foundations in their biz. If you get steps 1, 2 and 3 below right, your marketing will be SO much easier and you'll naturally attract your ideal customers. It's normal to go backwards to go forwards so don't hesitate to head back to step 1 if you need to!
DEFINE YOUR PROMISE
What is your unique offer and who is it for? Tap in to your special sauce and you'll find marketing your biz SO much easier. It'll save you time and marketing spend and feel so good!
⋒ Define your ideal customer
⋒ Uncover your point of difference
⋒ Craft your vision, mission and values
DEVELOP YOUR CUSTOMER SUCCESS PATH
Your brand is starting to come to life! You know your unique offer. You know your message and it pops with personality. Now, let's delight your customers with a beautiful experience! They'll tell everyone about your business and save you time, marketing effort and money. Getting this right is a savvy step for fast, fun growth!
⋒ Plan your products and pricing
⋒ Create your Customer Success Path Strategy
⋒ Your customer onboarding experience
⋒ Create a referral machine
⋒ Design your website, optimise for SEO
⋒ Create your first lead magnet
⋒ Set up your email and welcome sequence
GROW YOUR AUDIENCE
You have a clear system to nurture and convert customers when they find you- woop woop! Time to get clever and attract free leads to your business using organic marketing strategies.
⋒ Create a simple, 1 page organic marketing plan
⋒ Create and optimise your social media accounts
⋒ Write 3-4 pillar blog posts that lead to conversions
⋒ Create content that drives your ideal customer into your Success Path
SCALE YOUR RESULTS
You can see your systems working! New, free leads are finding you on social media, entering your Success Path and becoming customers! It's time to elevate your results using paid advertising.
⋒ Setup your ad strategy
⋒ Run your first ads, retargeting
⋒ Working with paid influencers & getting PR
Dive in to the Resource Library
If you're on a bootstring budget and can't afford to outsource, don't worry! I've been there too and I want you to know that it IS still possible to build a stand out brand and successful business DIYing it. You've never had better access to resources, so as long as you have a growth mindset, you've got this!
Sounds awesome Rach, get me started!
Ok let's do this. Here's how:
1. Make sure you're signed up to the Facebook Group
2. Decide where you're at on your Action Plan, then dive into our Resource Library to build your knowledge. Can't find the info you need? Ask me in the Facebook Group
3. Remember to get involved in our events. These are your chance to connect with your community but also to get accountability taking action and my eyes on your biz for direct support. All you have to do is show up.
And don't worry.
We've all been there.
Sometimes you won't meet that target. Sometimes you won't achieve that goal. What we aim to do is embrace our fears and our learning, keep trying- and surround ourselves with a crew who believe you can do this (sometimes more than you may believe it yourself!).
So let's crack to this together. Let's grow your biz, support each other, have more fun and make NZ the best lil' country in the world to be a woman in business 💥.
With love and biz building vibes