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Stage 2: Savvy Brand BootcampIntroduction
Module 1: Purpose
Module 2: Personality
Module 3: Process
Introduction
Welcome
*21/10/20 Please note that this new (free) mini course is still in development. Module 1, Lessons 1 & 2 are available now. I'll be releasing new Lessons regularly in the coming weeks and you'll be notified by email- I encourage you to work through them with me as I go! In the meantime, we'll be pointing you towards relevant trainings in the Resource Library which will help you dive deeper into some of these topics right now.
You know when you come across a business and you just love what they do and how they do it? You feel happy and excited to become a customer? That is a wow brand- and creating a wow brand is the secret ingredient that will propel your business to the next level.
A wow brand is a carefully crafted experience that a business takes you through. At the heart of a wow brand is an inspirational purpose and vision. A wow brand will speak powerfully to you through it's clever messaging and design. It will get you excited to become a customer then a raving fan with solutions that serve you every step of the way. The great news is, no matter how far along the biz journey you're at, how much money you've got to invest, or how 'good' at branding you think you are: you are capable of crafting a show stopping brand that will attract your dream customers and allow your business to thriveI'll let you in on a secret. I'm not a branding or marketing expert. I'm 'just' a business owner like you. But the She Owns It brand you see- from the name, the marketing and the website to the messaging and the visuals is done by me. It's by no means perfect- and it's taken time to get here- but to this day my spend on all of these things is absolutely minimal and my profit is punchy 💥. Now don't get me wrong- there is a time for investment in all of these things. Taking an invest early approach is great if you're confident about what you're spending on and who you're spending it with. But if you're a newby to biz, or you're not seeing results and you have limited funds to spend, that doesn't need to stop you! You can still craft something beautiful that will kickstart your business. Here's how: 1. Learn fast how to tweak what you've already created to craft your own wow brand (with minimal $$) 2. It becomes much easier to market your business organically (and you'll enjoy doing it) 3. You'll start seeing measurable results which you'll feel confident amplifying with extra marketing spend Sound good?! In the Savvy Brand Bootcamp I'm going to share all the DIY branding knowledge and tips I applied to take She Owns It to a multi six figure, profitable business within two years working part time.Yes there are more expensive, more thorough, more expert trainings out there. I encourage you to seek those out where you need to dive deeper on a certain topic. But what you will find here is my minimal viable tips which I know if applied will get you where you want to go on a budget. So let's get to it! Let's quickly build YOUR show stopping, WOW brand and give your business the foundations it needs to fly.
Module 1: Purpose
Module 1: PurposeYour brand is so much more than your logo or social media visuals. Imagine your brand is a person- it's like saying the clothes you wear are the only things that represent the person that you are 🙄.
It's just not true. Your heart and soul, the words you speak, the emotions and feelings you present to world- these are the most important things that let us know who you are. Likewise, your purpose, vision, mission- your why- represents the beating heart of your business and your brand. A strong Purpose:
And critically directs the decisions you make in your business which will save you time, reduce your overwhelm and help you grow faster. No matter how small your business is, I challenge you to think big when it comes to your PurposeThis is not about a race to become the next silicone valley billionaire! This is about creating a life of passion and impact for yourself through your business and brand. A grand Purpose gives you an excuse to dream big about the impact you want to make in the world, on your life and to the people you serve. The result? You'll have a business with such a powerful message your dream customers will choose you without question. Sound good?! Then dive into the resources below and let's get this done! Remember, if you need help come on over to the Members' Club Facebook Group where we all hang out and help each other through these steps. Your Action PlanLESSON 1. WHO DO YOU SERVE?/ Your Ideal Customer
The first step to knowing your Purpose is to understand who you serve and why. I love starting here because it connects you on a deeper level to your precious customer and to creating something wonderful for them.
Access the training here LESSON 2. YOUR VISION, MISSION & VALUES
Learn how to define clear statements and build a movement that propels your business forward!
Access the training here
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