Is This You?

You're working really hard on your business but it's not going as well as you'd want.

You're not sure if you're charging the right amount. You're not clear what makes you different from your competitors or how to convey that well to your customer. You know you want your business to grow and to pay yourself well, but you don't know how. 

Rach's Tip

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When you start to clarify your points of difference and your unfair advantage (things that you have or do that are very hard for your competitors to copy) you will fly.

Your pricing, brand messages and values all help you develop this and stand out from the crowd. 

This is your chance to build a remarkable brand that people will naturally want to talk about. 

The magic in that is it makes your business much easier to grow- because your audience does the marketing for you. 

Ask Yourself

Who is your customer? 
What problem do they have? 
What desires are you satisfying? 
Where are they now- and where do they want to be? 
What products do you offer them to help achieve their goals? 
What is your pricing? 
Is the market big enough? 
What are your costs? 
What do your 3 closest competitors offer? 
How much do they charge? 
What are they good at? 
What are they bad at? 
How are you different? 
What is the personality of your brand? 
What are the key messages you want to send?
​What are your brand values?

Resources To Lean On

- Watch 'Pricing Your Products and Creating Multiple Income Streams'
​- Watch 'How To Craft a Strong Brand Message'
- Watch 'How To Brand Your Business' 

PROGRESS TO CHECKPOINT 3

Feel like you've sped ahead?
Go Back to Checkpoint 1