Facebook Business Page Tips for More Customer Conversions
Optimizing your business Facebook page is one of the easiest ways to make sure people find you.
Facebook currently has over 2 billion users. We can say all we want about algorithms and Instagram taking over, but that is a LOT of people. It would silly not to get a piece of that pie!
Use these 10 tips to optimize your Facebook page and you'll do less work and spend less money on marketing in the long run 🎉.
#1- Make your cover photo the right size
Your cover photo is the first thing people see when they land on your business page. Make sure it makes a statement!
Your Facebook banner should be the right size for the platform so that it doesn’t warp or distort. Good design is literally an ambassador for your brand so it's important that your banner isn't fuzzy and doesn't look home made (even if it is 😉).
It should also tell people exactly what you are offering and give people an idea about who you are without having to read too much. Use the 1 second rule to review your page and consider- at first glance, does the user know what you do and who it's for?
I just use online editing tools like Canva to make covers for She Owns It. This makes it super easy and has all the sizes ready to go!
#2 Use a strategic Call To Action
You can use your cover photo to guide people through a sales funnel. A sales funnel is simply the pathway you guide people along to go from being followers to actual consumers.
Facebook gives you the option of using different Call to Action buttons (CTA’s) which you can change depending on where you want to lead people.
So first off, you need to think about what are your current digital marketing goals? Maybe you want to make more sales from your email list, promote a special discount or book tickets for a workshop you are running.
You can use your Facebook cover to highlight these buttons.
Check out this Facebook cover example:
Once someone clicks the “sign up” button, it will take them to an email landing page where they can get their free download (and the business gets a new potential customer in their database!).
Another way to do it is to get people to click the photo. Check out the example below:
When someone clicks on the photo above, it will open up as a regular photo. You can put more information or links in the photo description to get people to specific pages on your website.
If you're going to do something like this, make sure your cover photo:
Haven't got a business or marketing plan yet? Don’t worry! Check out this blog post on how I make my 90 business plan.
#3 Pin important posts
Like your cover photo, pinned Facebook posts can be a powerful tool to point people in a specific direction or help them get to understand your business better. A pinned post is the first post they will see when they scroll down your page, so it's important to pin something that's going to grab their attention.
You can use pinned posts to advertise specific events, help people get to know you, and show off your best products.
It is best to stick to one post so you don’t confuse people or hide your other content! You can always change it when your marketing goals change.
#4 Improve your "Story" section
When people first see your Facebook Business “About” section, they only see a tiny snippet of it. Your Facebook business story is what shows up in the right hand column on your homepage.
This should tell people who you serve immediately!
A few weeks ago we were talking about the 2 most important questions in business: who do you serve, and what problem do you solve? (Read the full blog post here). These two questions are a good place to start on your “elevator pitch”.
Take a look at the She Owns It Facebook Page (Follow us here if you’re not part of this awesome community).
The first sentence immediately gives you an idea of what the page is and who it is for.
Don’t forget to add in keywords about your business in this section- this will help people find you better.
#5 Get reviews
This is probably one of the scariest recommendations in this list, but you should be asking customers for reviews to optimize your Facebook page!
People love recommendations from their friends. You can find new restaurants, buy new shoes, book a holiday, and know that it will be amazing.
Reviews are one of the most beautiful marketing tools because your customers start to sell your products for you.
If you have a few customers that have come back raving about your product or service, send them a friendly (personalized) message to ask if they would be willing to leave a review. Most people will be more than obliging!
#6 Keep your basic information up to date
Google absolutely loves it when businesses keep their information up to date- even on your Facebook page!
This is as simple as filling in all of the contact and opening hours for your business.
Make sure you include:
This will help your business be found on Google, as well as making sure new customers know how to find you.
#7 Post consistently valuable content
If you are already on social media, you probably know you should be posting content.
And the short answer? Yes. Yes you should be.
The long answer is that you need to be posting the right KIND of content. You need to be posting content that speaks directly to your ideal client (Not just posting when you have sales).
Posting content achieves two things. Firstly, it feeds the people that already love you! Secondly, it optimizes the effectiveness of your page because any new people that click on it can see that you have content worth following.
My favourite way to increase engagement with Facebook content is to do mini live training sessions!
#8 Link to everything
This is like having a clear call to action button. If you want people to know more about you, make it super easy for them to find you.
Link your website, your Instagram, your email address, and any other platform you use. Heck, even put your LinkedIn on there! And then on your website, link back to Facebook.
Let people get lost in your online world!
#9 Edit your Facebook URL
Don’t leave your Facebook URL as the default. Like I said, you need to make it as easy as possible for people to find you.
Your Facebook business URL should be your business name, and can only be changed once!
To edit, go to Edit Page-Update Info-Basic Information-Change Username. Changing this to your business name will make it easier for people to search for you on both Facebook and Google.
#10 Set up Facebook Business Messenger
Your Facebook messenger is a great way to market in the background. Even if you aren't always there, you can set it up to answer any FAQ questions people have.
You can see the She Owns It Facebook messenger below. This pops up automatically when someone clicks on my page. I have set it to answer questions specifically about membership, but you might want people to know about sales, discount codes, opening hours, or specific products.
Make sure you are making your marketing budget go further and getting as many customer conversions as possible by optimizing your Facebook to work in the background!
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