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"Find a group of people who challenge and inspire you. Spend a lot of time with them and it will change your life"

​Amy Poehler

How to DIY Facebook ads (that actually work) and get more reach with the RIGHT audience

21/8/2017

75 Comments

 
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So you've decided you're ready to take the leap and get that Facebook sales funnel working- wohoo! But there's just one problem.

​You log into the Facebook Ads interface and freeze. It looks just a tad overwhelming and all you can see is your precious dollars goin' down the drain... 
There's no doubt about it, I've been there as well. And I've been left in that horrible space of inaction where you want to press forward but it seems just SO uphill to even know where to start.

You know you're losing potential customers and income because you haven't done this yet- but you're literally in entrepreneurial paralysis too scared to press go!

In the VIP Members Club this month we asked Claire Warin from Pint Sized Social Media to walk us through what it all means- check out our sneak peek video below.

And read on for some quick win hacks that you can start applying today to maximise your reach and grow your audience!

If you're not a Member yet but you're keen to boost your Facebook reach, here are our top tips to start maximising your engagement: 

1. It starts from the heart.

You need to know your customer AND your brand message inside out in order to create content that resonates and is useful to your target audience.
We discuss this more in our convo about how to build a brand that stands you out from the crowd and helps you build a tribe of raving fans. But basically, you need to know exactly who it is you are talking to, what they care about and why they should care about you. 

In our Facebook Engagement Bootcamp, Roslyn Ryan from Roslyn Ryan- Digifit talks us through just what you need to know about your target customer and why- see a snapshot here: 

​2. Create warm fuzzies.

One of the common mistakes I see new biz owners or self marketers make is creating too many 'sell' posts. Think of Facebook like the front door of your shop. If you stand at the front door and yell in your customers face about your amazing product or service they will probably high tail it in the other direction. 

But offer them a warm cup of tea of on a cold day so they can browse your shop with warm hands? Or deliver them them a taste of your latest morsel with good grace and a story? They'll be inside your shop looking to find out more and support your biz. 

So, think of ways you can make your customers day better. Something that will make them smile or make them laugh. Something that will help solve a problem for them or get them further, faster. 

Even better, ask your audience what they want to know from you or how they can help- and create a freebie based on the feedback you get back. Involve your community in your decisions and start interacting, getting to know them and generally creating warm fuzzies.

Now I can tell you first hand that warm fuzzies work! I found a way to do this through our Facebook Support Group for NZ women in business. YOU guys are my target market, I luuurve you to pieces and I am so stoked that I created this space where you all encourage and support each other along.

​It's warm fuzzy central and guess what? It's how I launched the VIP Members Club - and it's event how I made $10,000 in one night when I launched. 

So think of a way that could work for you and really offer something truly valuable to your audience. Build community, help people connect, make them smile. This is not just about business it's about life. So why not make someones day a little better and do some good for your biz at the same time?

​3. Use the right medium.

Just in case you haven't heard- video is the way of the future when it comes to Facebook. Yes you can be posting content like images, motivational quotes and great copy, but video done well is going to blow your engagement out of the water.

​Not convinced? Check out these stats for the WE Network Facebook Page (ps please ignore my angry face I do like Monique I promise!!! #badscreenshot: 
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High performing recent post
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Compared to high performing recent video

So start thinking now about your video strategy. Some of the questions you want to address are:

1. What types of video content would be right for your audience?


2. Is there anything you could do to make your videos unique that also aligns with your brand? A fun background, special colours, maybe a series? Consider your business values and 'vibe' and think about how you could transfer that your videos. Then apply that consistently to your videos and create something with a little bit of wow factor. If you haven't heard of Marie Forleo yet, her videos are a great example of on brand video done right. 

So get out there and check out what other people are doing well, how they are branding their vids and think about how you can bring a unique edge to yours. Ask your community what stands you out or what they'd like to see- you might get some great creative input- plus it's a great chance to connect and learn more about your target customer.

3. When and how are you going to produce your videos and what equipment do you need?

4. Do you have a 'dream' list of guests you'd love to interview? Write it down and make it happen! 

The key with all of this is consistency which is SO hard as a solopreneur. I'd recommend starting small and with something you feel comfortable with. If you need help growing in confidence in front of the camera, I'd highly recommend you jump on board with Deb Rock Evans' Get Yourself Out There  Challenge where she guides you through practising in a supportive, encouraging environment. 

OR if you want to get together with some other fab biz peeps and learn from a pro about what content to shoot- check out Show And Tell and head along to one of their 'Video Marketing With Your Smartphone' Auckland based workshops. 

Finally- START DOING!

OK wow I've covered a lot but there is so much more to learn! Honestly though, getting a grip on how to market online is one of the best gifts you could ever give your business.

Please don't get stuck in entrepreneurial paralysis because you're scared of what you'll look like or that your lovingly created post won't get traction.

Same as anything, you have to practise! Watch your results, see what resonates and repeat refine repeat. 

YOU CAN DO THIS!!! 

And hey- comment and share you're Facebook Page below and WE'll give you a follow 😉
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75 Comments
Michelle Sokolich link
22/8/2017 11:06:39 am

Thanks so much for the mention!! What a great post - will need to sit down with a cup of tea later and read through everything properly!

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Rachel
22/8/2017 11:35:52 am

No problem Michelle! I love this idea and I want to come along to one soon myself such a great thing to be doing ❤️

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Sharron link
23/8/2017 06:15:30 am

Thank you for sharing with me

Terri Boote link
22/8/2017 11:09:11 am

Wow this is really great - thanks WE!
My FB page is: https://www.facebook.com/virtualassistantsnz/
Cheers :)

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Rachel
22/8/2017 11:39:24 am

Done Terri!! x

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Bex link
22/8/2017 11:14:02 am

Thanks so much! Our Facebook page is www.Facebook.com/awesomeendsinme

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Rachel
22/8/2017 11:39:00 am

Done (I checked and we already like ☺️) xx

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Lesley Webb link
22/8/2017 11:19:18 am

Always so much to learn and consider! My poor neglected FB page - I really need to keep things moving there! www.facebook.com/cityviewstudionz

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Rachel
22/8/2017 11:40:31 am

Done Lesley!! x

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Andrea Little link
22/8/2017 11:19:37 am

Brilliant tips!
I'm Andrea from Baby Banz NZ - we supply baby and kids' sound-safe earmuffs (or 'earmuffins' as so many kids call them!) and cute stay-put sunglasses, plus more! https://www.facebook.com/BabyBanzNZ/
Video is my big problem - I attempted my first Facebook Live from the Baby Show this past weekend and OMG - I need to practice!
https://babybanz.nz/

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Rachel
22/8/2017 11:41:13 am

Hi Andrea! You have one new follower 😍

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Andrea Little link
22/8/2017 11:45:59 am

Thanks, Rachel! I really appreciate the support :-)

Mel link
22/8/2017 11:20:42 am

Thanks for the tips! 😍 Our Facebook page www.facebook.com/littleluxenz

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Rachel
22/8/2017 11:42:26 am

Hi Mel! All done yah ⭐️

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Ilenie Shaw Reynolds link
22/8/2017 11:21:20 am

I have a small but currently expanding Beauty Therapy Salon. I like to mix up the posts on the page but I know I have a lot to learn on how to run it better. Thank you SO much for the opportunity to continue to grow & learn. Relax & Revive Beauty Therapy is my page @RelaxReviveBeautyByLeni is the link to it. I look forward to discovering & supporting others business pages <3 Xxx

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Rachel
22/8/2017 11:43:28 am

Hi Ilenie, you will get there! Have liked xx

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Sarah Kent link
22/8/2017 11:22:29 am

Hi I'm a Business Coach helping you get your business working for you. It can be simple enjoyable and profitable and a great get for you.

https://www.facebook.com/sarahkentbusinesscoach

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Rachel
22/8/2017 11:44:04 am

Awesome done Sarah ❤️

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Alison Callan link
22/8/2017 11:22:34 am

Great article, thanks! www.facebook.com/3CCoachingNZ/

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Rachel
22/8/2017 11:44:46 am

Hi Alison- done! x

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Louisa link
22/8/2017 11:25:10 am

This is a fabulous summary - love it, thank you! Can I add one more resource? Check out Facebook Blueprint for free elearning for Facebook and Instagram from Facebook themselves. :)
More info --> https://www.redheaddigital.co.nz/facebook-blueprint-free-elearning/

Would love to follow other We Network Facebook pages, mine is
https://www.facebook.com/redheaddigital/

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Rachel
22/8/2017 11:45:32 am

Awesome thanks Louisa you rock ⭐️. Have followed x

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Dawn Charlton link
22/8/2017 11:26:56 am

Thanks! I've been boosting posts recently, but not sure if that really works, so I'm aiming to add more personal content and post more regularly (but not annoyingly so!). It feels weird posting when our current fb fanbase is quite small (our page is quite new), but I guess that's how to get good organic growth!
We're a family business, making metal and wood furniture and products:
www.facebook.com/charltonandco/

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Rachel
22/8/2017 11:49:44 am

Hi Dawn,

I took a quick look at your page well done! You're getting some good engagement on some of your posts so you're doing great! Keep an eye on your top performing posts and improve and repeat and you'll nail it. xx

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Natasha Geldenhuys link
22/8/2017 11:37:19 am

Awesome article! I'm terrified of boosting posts and getting nothing from it! www.facebook.com/frikkenfreckles
I'll definitely take your advice <3

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Rachel
22/8/2017 11:53:03 am

Correct me if I'm wrong any FB pro's out there- but the word on the street is try and hold back on boosting posts without a good strategy behind it.

For every post you put up (or think about boosting) consider- what is the purpose of this particular post? How does it fit into my strategy? How is it helping me warm my audience up or lead to a sale?

Then, give your post some time and see if it performs well organically, and if your purpose is clear and it performs well and a boost will help, then think about it.

Otherwise don't press go! Any other thoughts on this welcome!!

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Anna Poole link
22/8/2017 11:57:47 am

Great advice! Will definitely keep this in mind moving forward, thank you, again!

Deb Rock-Evans link
22/8/2017 08:08:47 pm

YES!!! I've heard this too - top advice Rach ;-)

Hayleigh link
22/8/2017 11:46:00 am

Thank you for the tips! So sad when my money gets wasted on advertising - so this is great!

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Debbie Turner link
22/8/2017 11:47:20 am

Great post! Certainly one to bookmark!
Please check us out at https://www.facebook.com/goodgrazing/?surface=rese

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Anna Poole link
22/8/2017 11:50:23 am

Hi - Great article, thanks!
I have a Video Editing business and can help small businesses create engaging content for their media platforms with footage they have captured themselves!
www.facebook.com/pressplaynz

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Carly link
22/8/2017 11:51:56 am

A great reminder of being very clear on your target audience and prioritising communication to them in an engaging format. Thanks for the tips!
www.facebook.com/bespoketravel.nz

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Willow
22/8/2017 11:55:42 am

Some great tips there, thanks! My page is www.facebook.com/theboneladynz but it's mainly applicable to Auckland folks :-)

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Shay link
22/8/2017 12:05:01 pm

facebook.com/repeatablewebdesign/ for websites that work and graphic design :) Looking forward to getting into all this great info thanks!! xx

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Michelle Yandle link
22/8/2017 12:06:20 pm

Thanks for this! My Facebook page is www.facebook.com/michelleyandlenutrition

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Vicki Jeffels link
22/8/2017 12:07:02 pm

Great piece. Yup the essential difference between 'traditional' advertising and Facebook advertising is that the latter is all establishing a relationship with your prospect first. It's a long sales cycle, but worth it in the end.

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Wendy King link
22/8/2017 12:12:13 pm

Thank you for sharing this, I need to re watch and read. I am Wendy from Wynyard Estate Saffron. Passionate about our Premium Grade 1 Saffron and our beautiful Saffron products, which includes our new Natural Dietary Supplement for Eye Health. Face Book link is https://www.facebook.com/Wynyardestatesaffron/
thank you

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TheQC link
22/8/2017 12:14:20 pm

Fabulous tips. I had a giggle / roll my eyes, moment about getting stuck in paralysis! Because it is just that at times!! 💜💛💚

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Charmaine link
22/8/2017 12:17:56 pm

What an awesome snapshot of some fantastic tips for FB. I am no expert on facebook but have been using imovie to create slideshows using photos and they always get more reach on FB and insta than just a photos or image.
I blog about adventuring, exploring and making the most of every day https://www.facebook.com/buzzyintheburbs/

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Anj link
22/8/2017 12:22:27 pm

Great blog! I am currently using Roz who you have mentioned and we are working on a few exciting things to grow our exposure. Unfortunately I am in a crossroads of study/life commitments vs spending time on the business with things like video content which I would love to do, but I really like to make sure we are keeping up with the latest information and clinical evidence for massage therapy, which to research requires time and patience. The benefits seen with video blogging is really great with reach. Need to get this masters/thesis done and look to ramp things up in 2019!!!

Please check us out at https://www.facebook.com/TopNotchMassage

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Maya link
22/8/2017 12:27:15 pm

Thank you. Great post. Videos... This is definitely something that's been on the list for a long time. It would be great to get some tips on easy quick video editing on the go - like best apps to create time laps and add music, logo etc. For quick shoot, edit, post to social. Thank you for great recommendations :)
We are Auckland Flowers - delivering fresh flowers Auckland wide daily. Our page - https://www.facebook.com/AklndFlowers/

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Miranda Likeman link
22/8/2017 12:29:31 pm

Thanks Rachel. The Warehouse Hacks is my personal passion project.

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Marcella Collins link
22/8/2017 12:31:47 pm

Some great tips thanks! Videos are something I have not yet tried but I know I need to. I organise fitness adventures, my passion is helping women get active and feel good. My facebook page is https://www.facebook.com/activateyourselfnz/

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Ange
22/8/2017 12:35:14 pm

This was a great read, thank you! Given me a lot to think about!
My page is: www.facebook.com/missvintagedesignsnz

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Rebecca
22/8/2017 12:54:24 pm

Great post! So much food for thought. My facebook page is https://www.facebook.com/TheNaturalCo/

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Nina link
22/8/2017 12:56:12 pm

What a great read, super interesting!
Our Facebook page is www.facebook.com/germantoystore

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Alana link
22/8/2017 12:56:16 pm

Thanks for sharing. This has definitely given me lots of thinking to do.
I'm www.facebook.com/lovebubs14

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Ceitha link
22/8/2017 12:57:57 pm

Wow, I'll be looking abit closer on how and what I post from now on! Thank you for another great article ❤https://www.facebook.com/finaltouchmakeupartistrynz/

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Jo link
22/8/2017 01:01:05 pm

Such a good read, really gets you thinking.
Here is my FB, love the WE community!
https://www.facebook.com/simplywhytedesign/

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Natalie link
22/8/2017 01:02:01 pm

Such great info! Thanks for the read, it definitely helps debunk the scary looking stuff for everyone!

Facebook: www.facebook.com/magicfingersgraphics

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Tricia Knights link
22/8/2017 01:22:06 pm

I'm always looking for new ways of growing Wristocracy's foot traffic, so thanks!! https://www.facebook.com/wristocracy/

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Abby link
22/8/2017 01:38:44 pm

This is EXACTLY what I needed today! Thanks

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Tara link
22/8/2017 01:51:02 pm

Just the direction I needed, thanks!
https://www.facebook.com/tarajacksonlifecoach/

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Gillian Blanchard link
22/8/2017 02:03:05 pm

Just started making slide shows to add variation to my feed. Video feels like such a massive challenge.... I can barely look decent in a photo never mind in a video!! Dead jel of all the lovely people out there that turn on their phones, point, record and manage to look and sound amazing....:) Oh...and my page is https://www.facebook.com/greenelephant.co.nz/

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Helen link
22/8/2017 02:07:24 pm

Awesome info and such a scary minefield for us uninitiated!
https://www.facebook.com/helenmillerleather/

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Michelle Leigh link
22/8/2017 02:34:03 pm

Another fabulous refreshing article.
https://www.facebook.com/AccountsDepartment/

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Karen Benn link
22/8/2017 02:45:17 pm

Thank you Rachel, This is very timely for me and I will shortly be joining your team of awesome ladies as a VIP member. My passion is changing the culture and outcome of mathematics education; inspiring everyone to have a positive can do attitude towards mathematics. I believe everyone can understand, be confident and enjoy mathematics. My facebook page is https://www.facebook.com/Zest4Maths.co.nz/

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Casey Twist link
22/8/2017 04:15:41 pm

This was so needed today! Thank you. Social media can be very daunting, so these tips are so needed for those of us that don't find it comes naturally and need some direction.

We have a private natural health clinic in Auckland offering naturopathic and nutritional consultations. We are qualified natural health practioners and specialise in hormones, digestive health and fatigue. Our Facebook page is: www.facebook.com/TheHerbClinicNZ

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Amanda Kirk
22/8/2017 04:18:27 pm

Great tips, I need to put some of these into practice
https://www.facebook.com/amandakirkdesign

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Debra Hill link
22/8/2017 04:24:51 pm

Great article. You will find me at: https://www.facebook.com/debrahillnz

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Tash Bischkopf link
22/8/2017 04:41:46 pm

Great tips and much needed for me. Now just have to put to action and be brave about doing videos! Thanks for sharing 😊https://www.facebook.com/HomeHampersnz

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Jenna Baylis link
22/8/2017 05:12:19 pm

Such great tips! Thanks so much for sharing info like this it's so helpful. X

My facebook page is.
https://www.facebook.com/HeavenlySentNZ/

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Kylie Greer
22/8/2017 05:32:51 pm

This is great thank you :)
my face book page:
https://www.facebook.com/purpledragonbookkeeping/

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Jenna britton
22/8/2017 05:39:17 pm

Awesome advice 💗 Thank you! https://www.facebook.com/bobbeautybuilders/

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Louise Blakely link
22/8/2017 06:29:56 pm

Love these tips! Now to implement! My Facebook page is at www.facebook.com/hookedonmarketing

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Roxy Mack link
22/8/2017 07:34:27 pm

Awesome !!!! Thanks you so much ladies. x

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Roxy link
22/8/2017 07:37:56 pm

So excited I did not add my facebook page....https://www.facebook.com/vipmecosmetics
Thank you. x

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Deb Rock-Evans link
22/8/2017 08:11:14 pm

Thanks so much for the mention Rach! This is a fab article and very inspiring. Just DO it! Tweak, monitor, adjust and yes always ask yourself how this next post is going to help your ideal customer. Love it!

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Suzanne Henwood link
22/8/2017 08:12:33 pm

Thanks WE.
My Facebook page is mBraining4Success. On my website you can download a free eBook if you have not heard about mBraining...tells you all about head, heart and gut brains and how you can communicate with them and align them....

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Andrea Wingham link
22/8/2017 08:39:03 pm

Great article, now to implement it. My FB page is https://www.facebook.com/andreaskitchennz/

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Nikki Silvester link
22/8/2017 09:02:59 pm

Fabulous tips - thanks so much. My Facebook page is
https://www.facebook.com/giveagiftnz/

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Gemma link
22/8/2017 09:12:23 pm

Thanks for the tips, lots of things for us to try. https://www.facebook.com/wispit/

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Tracy Tooley link
22/8/2017 09:24:06 pm

Wow, thank you
https://www.facebook.com/goatsoap.nz/

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Melanie link
22/8/2017 10:35:00 pm

Just been tossing ideas around on how video can best demonstrate the awesome programme we offer at our kindergartens. Thanks for the tips.
https://m.facebook.com/glendowiepohutukawakindy/

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Tania link
23/8/2017 07:38:59 am

I'm at the point of creating a FB ad and your vid and following info was helpful enough to motivate me, as I've looked at it before and clicked out as. I didn't want to waste money. I could do it now as. I know my audience and what I want to give them.

www.facebook.com/drawerfullofgiants

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