So you've started your dream business, you're busy trying to 'get the word out there'... and you're finding it's just a little bit harder to than you imagined? The budget is tight, you don't have enough time in the day and the learning curve is so steep it is starting to feel like too... much... hard... work.
All of a sudden, things aren't so fun anymore. This has become serious- your dream, your income and your pride are on the line. The fear of failure is real. So, what do you DO about it?!
Well, I've been in business 15 years now and I have to say, I knooooooow this feeling well! That's why I am SO passionate about our Business Bootcamp topic this month in the VIP Members Club- How To Do A DIY Brand Update with branding expert Lori from Lola Media.
In my early years in business I was so excited about our dream! We had so many creative ideas- fun things we could do to make life better for our community.
But it wasn't long until the hum drum day to day pressures of needing to make money started taking over.
Looking back now it's clear to me that we had lost our way. We were so consumed by securing more clients, finalising more jobs, fine tuning our systems and processes, worrying about our competitors, and generally being scared that we would never make enough money, that we forgot about our 'why.'
It wasn't until we went back and reconnected with our dream, our reasons for starting the business in the first place, that things really started to happen.
What I learnt was that your brand is far far more than your logo, the colours you use and the pictures on your website.
YOU are your brand. The people that work for you are your brand. Your loyal customers are your brand. What people say about your business when they talk to others - that is your brand.
And that conversation- that message that you, your visuals, your customers, the word of mouth marketing- that message is far more powerful, and has far more impact on your bottom line than you could ever imagine.
If you can find a way to influence that discussion, you can take control over your brand and build a tribe of raving fans.
If you have heard of Simon Sinek's 'Start With Why' you'll be familiar with this concept:
My learning from all of the above that I like to share is this- 'Start From The Heart.' If you want a passion fuelled business that lines both your heart and your profit, put 'business' down for a moment and reconnect with your why.
It is YOU that people connect with. Your passion for what you do. Your hopes, your dreams, your fears. Your values.
If you can spend some time getting really really clear on what those values are, how you convey them to your audience through your messaging and through your images, then you will start to resonate with people.
You will attract customers who share your values, share you dream, and who really want to see you succeed because they believe in you.
So. If you want to dig deep into how to hone in on your personal values, how to establish your brand values and how to convey those values to your tribe, then join us in the VIP Members Club.
We'll be diving into 5 easy steps that you can take right now to DIY your brand update, reconnect with your business and start building a tribe of raving fans.
See you there!