5 Social Media Ideas For Your Small Business (That Customers Will Actually Engage With)

Not sure what to post on social media for your small business? 

Join the club! 

I’m pretty sure every business owner has had that moment. You realize you haven’t posted in forever and then your mind draws a blank. 

This week I’ve got 5 social media post ideas that your audience will actually engage with! 

What should you post on your business’s social media anyway?

Even though I’m giving you a few ideas, your content should always be done as part of a strategy. 

Social media posts for business are completely different to your personal account. You can’t just post and hope for the best. 

Every post should have some sort of goal! 

This way you can see whether it resonates with your audience and your copy is hitting the mark (i.e. converting followers into customers). 

Luckily, most platforms give you all the tools you need to figure out what your audience likes! 

• Do you want people to go to content on your website? Check your Facebook and Instagram insights to see how many people click through when you tell them to. 
• Do you want to teach people and become a thought authority? Then you need to keep an eye on conversations in the comments and how many people are sharing it
• Building brand awareness? See how many profile views and reach you have from each post 

A good strategy will have a mixture of educational content, sales content and brand awareness content. 

Your strategy is all about building rapport with your audience so that they become customers when the time is right! 

That means you need to be building relationships long before you start selling to people. 

While you are figuring this out, I have a few ideas for social media posts that will get your audience engaging with your content (which equals an awesome tribe, which equals dedicated customers-woohoo!). 

Social media idea #1- Teach them something

Educational posts should be one of your top marketing priorities! 

We are living in a time where small online businesses are exploding. That means you need to be more visible, more helpful, and right at the front of your followers’ minds. 

Teaching them something about your niche is one of the best ways to do this. 

Look at two examples of a social media post for a skincare company. 

“We love our new Vitamin C infused moisturizer- check it out in the link in our bio!”

Compared to:

“Have you heard…? Citrus is the new super food- for your skin!

Vitamin C (also known as ascorbic acid) has tonnes of benefits for your skin- here’s just a few: 

🍊 Vitamin C boosts collagen production 
🍊 Vitamin C reduces dark spots on your skin 
🍊 Vitamin C fights signs of aging from sun damage 

Our new Vitamin C infused moisturizer is perfect for fighting summer sun damage- you can grab it for 10% off using code SUMMER10 until this Friday! 


By teaching something, you elevate your posts, your brand, and your customer experiences. 


RELATED POST: How to optimize your Facebook page for more conversions ​

Social media idea #2- Share something personal

This is small business marketing 101! 

Even if they don’t realize it, people want to know who you are. 

I do a lot of Facebook Lives to boost reach. Whenever people meet me in person they often say it feels like they already know me.

​This is the level that you want people to trust you.

Some ideas for personal posts could include: 

• A struggle you’ve had in your business
• How your business works in with your life 
• Something you’ve learnt along the way 
• Behind the scenes in a busy time that shows people they can be real too 

Note: You can share something from your personal journey without letting them into your personal life. You don’t have to be sharing intimate details about your family to make human connections! 

RELATED POST: 3 QUESTIONS TO ASK YOURSELF BEFORE PAYING FOR FACEBOOK ADS

Social media idea #3- Show a customer journey 

Using customer journeys in your social media posts is a powerful selling tool. 

If you can show results from an actual client or customer, they become your living proof! 

For example, a coach could use storytelling in their posts to say:

• Who their client was and what they were struggling with 
• What they did together in their sessions 
• How they are living their life now 
• A call to action if their followers want similar results 

Don’t forget that this works for product based businesses as well! If it improves their life in some way, you can paint that customer journey. 

Social media idea #4- User Generated Content

​User generated content is anything that your customers post. 

It is similar to customer journeys except that it is THEM creating the social media posts for you.  

Are they using your products? Talking about your services? 

Make sure you get them to tag you in posts so you can re-share them! 

Top tip: at the online checkout, encourage people to share on social media with certain hashtags so you can give them a shout out! 

Social media idea #5- Use A Quote

Words are such a powerful way of connecting with your audience!

Quote tiles make people stop their scroll for longer, which means more eyes on your business. 

They are also easier for people to share- which you should definitely encourage. 

Quote posts work because they are 

• Easy to consume 
• Create an emotional response 
• They are easier to share than product photos

If you are going to use quotes on your business feed, make sure that it is relevant to your followers and your business! 

For example if you have a semi-professional audience, memes probably won't hit the mark. 

The easiest way to create social media posts in a pinch is to collect notes and screenshots and inspiration as you go! Keep all of these quotes and customer journeys saved in your phone for the next time you get stuck.