You are one of more than 15,000 women in this community. Some of you are going to make. it. big. Some of you are not.
So, what makes one of you fly while another flops?
I'll tell you because it's no secret!
Most women in business don't have a completely unique idea or product. In fact, most of the women in our community are selling something that potentially hundreds of other women are selling too.
The difference is that some people know how to communicate their value really, really well to the people that matter. And others don't.
• They know how to answer questions about their business confidently, telling people why they are the best at solving their key challenge
• They help their audience feel like they understand their needs
• They clearly describe that special thing that makes them the the ideal choice for their customer
Here's how they do it:
Step 1: Analyse your competitors
Who is their target market? What makes them different to you? Are they traditional? Modern? Friendly? Serious? What is their brand personality and what are their core messages?
Step 2: Define your brand personality
You have your own unique skill set and brand personality. How is that different from your competitors?
Step 3: What is the urgent pain point for your target customer?
Is this something your competitors can help them solve? If so, how do they do that? Is this something that you can help them solve? If so, how do you do that in a way that is different from your competitors?
GRAB YOUR FREE COPY OF THE PRINTABLE: 3 STEPS TO FINDING YOUR SECRET SAUCE
If you want to learn more about how to define your special sauce, download your FREE copy of the printable
AND REMEMBER TO SIGN UP TO THE FREE RESOURCE LIBRARY- PACKED WITH BRAND AND AUDIENCE HACKS YOU CAN APPLY TO YOUR BIZ TODAY!
ACTION: Tell me below, what is one thing that makes your business different from the competition?
Hi! I'm Rach
I'm the Founder of She Owns it. I love helping Kiwi women grow their businesses through mentorship, connection and community.